Study on customer satisfaction towards after-sales service by Mercedes-Benz Malaysia / Norain Karim

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Study on customer satisfaction towards after-sales service by Mercedes-Benz Malaysia / Norain Karim

These days all organizations are realizing the significant of customer-centered philosophies. One of the key challenges of them is how they manage service quality, which holds a great important to customer satisfaction. The purpose of this research was to gain a better understanding of the service q...

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Bibliographic Details
Main Author:	Karim, Norain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/28207/

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