Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi

This research paper is a partial requirement for the fulfilment of BBA (Hons) Marketing which the title of the research is “FACTOR THAT INFLUENCE THE PURCHASEINTENSITY”. The objective of the study conducted is to determine the important factor that influence purchase intensity of the pirated product...

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Bibliographic Details
Main Authors: Jamaludin, Noranisha, Suhaimi, Nur Farah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2013
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/28182/

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