Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa

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Promotional tools effectiveness: a study case of zakat at Johor / Norashikin Mustaffa

This research is all about a study on promotional effectiveness of Zakat Harta at Majlis Agama Islam Negeri Johor (MAIJ). Factors such as promotional effectiveness have been identified in order to investigate whether or not these factors have a relationship with MAIJ existing promotion activities. T...

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Bibliographic Details
Main Author:	Mustaffa, Norashikin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Alms (Zakat) Marketing research. Marketing research companies. Sales forecasting Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/28181/

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