A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim

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A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim

This research conducted on the “The effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn. As a service company major in Takaful, Takaful Ikhlas Sdn Bhd realize that customer management are very important in order to built trust and satisfaction among their customers. The mai...

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Bibliographic Details
Main Author:	Abdul Halim, Norlela
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Insurance business. Insurance management
Online Access:	https://ir.uitm.edu.my/id/eprint/28130/

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