Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az

The rapid development in science and technology has left a great impact on the food processing industry. The halal concept is crucial because it includes other elements such as hygiene, ethics, values and food safety. As refer to the halal concept, it is used widely in all aspects of human life incl...

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Bibliographic Details
Main Author: Mu'az, Zahratie
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/28123/

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