Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali

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Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali

Health industry needs to remain competitive. One way of improving competitive advantage is to attract more customers and increase customer loyalty. For example by developing long term, secure relationship between the buyers and sellers. Thus, this study has been conducted to determine how to build c...

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Bibliographic Details
Main Author:	Muhamad Ali, Nur Syafiqah Alia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/27827/

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