The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman

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The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman

People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, t...

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Bibliographic Details
Main Authors:	Adam, Norhazlinda, Mohd Sukiman, Siti Najihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions
Online Access:	https://ir.uitm.edu.my/id/eprint/27783/

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