A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin

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A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin

Marketing is an element that very important to ensure the successful of a financial institution. This is related to the promotional mix that is including advertising, sales promotion, personal selling and public relation. The promotions are important elements in a financial institution to gain profi...

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Bibliographic Details
Main Author:	Mohammad Aripin, Norzilla
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Islam and economics Alms (Zakat) Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/27737/

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