The effect of relationship marketing tactics on customer loyalty within the Malaysian mobile telecommunication industry: the mediating role of relationship quality / Mohamad Fariz Abdullah

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The effect of relationship marketing tactics on customer loyalty within the Malaysian mobile telecommunication industry: the mediating role of relationship quality / Mohamad Fariz Abdullah

The subject area of this study is concerned with the effect of relationship marketing tactics and relationship quality on customer loyalty in a competitive mobile service industry in Malaysia. Relationship marketing nowadays is an important topic, especially to the businesses that involve a service...

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Bibliographic Details
Main Author:	Abdullah, Mohamad Fariz
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Management. Industrial Management Organizational effectiveness. Performance measurement
Online Access:	https://ir.uitm.edu.my/id/eprint/27722/

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