Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak

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Sime Darby Plantation: a study on factors influencing the customer awareness towards Sime Darby foods product / Norzi Ishak

This research is to study about factor influencing the customer awareness towards Sime Darby foods product on business market. The study was conducted in one of the largest plantation company in the world company which is, Sime Darby Berhad, specifically in Sime Darby Plantation marketing department...

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Bibliographic Details
Main Author:	Ishak, Norzi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Awareness Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/27675/

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