Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis

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Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis

This study examined the effectiveness of the of the Promotion Strategy Tools (PST) as predictor factors in creating the awareness among Muslim to pay zakat. PST consist of four variables included Advertising (ADV), public relation (PR), personal selling (PS) and sale promotion (SP). Dependent variab...

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Bibliographic Details
Main Author:	Mohd Saaid @ Lajis, Noorbaizura
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Awareness Alms (Zakat) Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/27651/

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