Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim

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Customer awareness towards promotional tools on ASNB products: perspective on student’s Faculty Business Management University Technology MARA Kampus Bandaraya Melaka / Noor Izzaida Abdul Halim

The purpose of the study is to identify the relationship between promotional tools used by ASNB and customers awareness. Which means the independent variables and dependent variable are reach of the target audience, choice of media advertising, frequency of campaign and continuity of promotional too...

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Bibliographic Details
Main Author:	Abdul Halim, Noor Izzaida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Awareness Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/27550/

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