Increasing awareness toward Ar-Rahnu KPMNJ trough marketing communication mix strategy / Noor Fadzlin Johar

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Increasing awareness toward Ar-Rahnu KPMNJ trough marketing communication mix strategy / Noor Fadzlin Johar

Purpose - Understanding the relative effectiveness of different channels for marketing communications has always been challenging. The objective of this research is to increase awareness among customers towards Ar-Rahnu KPMNJ service existence. The study aims to analyze current promotional tools use...

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Bibliographic Details
Main Author:	Johar, Noor Fadzlin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Awareness Islam and economics Finance, Islamic
Online Access:	https://ir.uitm.edu.my/id/eprint/27511/

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