A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi

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A study on factor influencing customer purchasing decision through online shopping in Malaysia / Noor Amirah Sarimon and Syamimi Hamizah Shihaimi

The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of security, trust, usability and customer purchasing decision. The respondents were 100 employers and workers around Selangor and Malacca. The fi...

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Bibliographic Details
Main Authors:	Sarimon, Noor Amirah, Shihaimi, Syamimi Hamizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Decision making Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/27489/

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