Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi

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Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi

The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding...

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Bibliographic Details
Main Author:	Nor Azmi, Nadzrin Azri
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing Product management Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/27444/

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