Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi
The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/27444/ |
| _version_ | 1848806775244980224 |
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| author | Nor Azmi, Nadzrin Azri |
| author_facet | Nor Azmi, Nadzrin Azri |
| author_sort | Nor Azmi, Nadzrin Azri |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding, packaging and labeling have significant relationship with product preference. However, only product attributes have significant influence towards product preference among Middle East consumer. While branding, packaging and labeling did not have significant influence towards product preference. |
| first_indexed | 2025-11-14T22:32:17Z |
| format | Student Project |
| id | uitm-27444 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:32:17Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-274442020-04-13T17:01:51Z https://ir.uitm.edu.my/id/eprint/27444/ Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi Nor Azmi, Nadzrin Azri Marketing Product management Market surveys. Including brand choice. Brand loyalty The purpose of this study is to identify the factor influence product preference among Middle East consumer. The research is based on a sample of 40 respondents who bought Malaysia product at least for the last 6 months, Jun 2013 until November 2013.The results show that product attributes, branding, packaging and labeling have significant relationship with product preference. However, only product attributes have significant influence towards product preference among Middle East consumer. While branding, packaging and labeling did not have significant influence towards product preference. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27444/1/PPb_NADZRIN%20AZRI%20NOR%20AZMI%20BM%20M%2014_5.pdf Nor Azmi, Nadzrin Azri (2014) Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi. (2014) [Student Project] <http://terminalib.uitm.edu.my/27444.pdf> (Unpublished) |
| spellingShingle | Marketing Product management Market surveys. Including brand choice. Brand loyalty Nor Azmi, Nadzrin Azri Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi |
| title | Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi |
| title_full | Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi |
| title_fullStr | Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi |
| title_full_unstemmed | Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi |
| title_short | Factors influence product preference among Middle East consumer / Nadzrin Azri Nor Azmi |
| title_sort | factors influence product preference among middle east consumer / nadzrin azri nor azmi |
| topic | Marketing Product management Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/27444/ |