The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin

QR Code

The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin

This study is conducted to determine the impact of customer awareness towards promotional tools in Mercedes Benz Shah Alam. From this study, we can know either the customers of Mercedes-Benz Shah Alam aware about their product or service or not. If their customer aware about their product, we can se...

Full description

Bibliographic Details
Main Author:	Mohamad Kamarudin, Nadirah Husna
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Awareness Marketing research. Marketing research companies. Sales forecasting Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/27415/

Similar Items

A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
by: Samat, Muhammad Faizal
Published: (2011)

Customer awareness towards hyrdoponic / Johan Iskandar Kamarudin
by: Kamarudin, Johan Iskandar
Published: (2009)

A study on the effectiveness of promotion for Islamic product at Agrobank Segamat / Norshafiqah Md Dasuki
by: Md Dasuki, Norshafiqah
Published: (2011)

The relationship between promotion tools towards bumiputera awareness of Japanese Associate Degree under Yayasan Pelajaran MARA / Wan Rahimah Wan Ghazali
by: Wan Ghazali, Wan Rahimah
Published: (2012)

To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
by: Roslan, Azeril Syafik, et al.
Published: (2014)

Effectiveness of promotional elements towards society awareness of E-Kasih program done by Jempol District and Land Office / Khairunnisa Udin
by: Udin, Khairunnisa
Published: (2014)

Relationship marketing and its effects towards customers' satisfaction: a case study on Cari Sparepart Sdn. Bhd. / Khairol Azli Othman
by: Othman, Khairol Azli
Published: (2003)

4P’s marketing strategy affecting customer’s purchase intentions towards Maxis / Siti Zaharah Salleh
by: Salleh, Siti Zaharah
Published: (2009)

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
by: Mohamad Daing, Balqis
Published: (2011)

Effectiveness of promotion strategies used by Pusat Zakat Negeri Sembilan in creating an awareness Muslims to pay zakat / Noorbaizura Mohd Saaid @ Lajis
by: Mohd Saaid @ Lajis, Noorbaizura
Published: (2009)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
by: Ahmad Musa, Dina Azua
Published: (2008)

The study of customer satisfaction towards Tabung Haji Travel and Services (Kuala Lumpur Branch) / Mohamad Taufiq Mohamad
by: Mohamad, Mohamad Taufiq
Published: (2009)

Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri
by: Bakri, Mohammed Hariri
Published: (2015)

The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib
by: Wahib, Norhayati
Published: (2010)

Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin
by: Md Noordin, Lailatul Noreen
Published: (2009)

A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik
by: Awang Kechik, Mohd Syahryzal
Published: (2009)

Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim
by: Abdul Halim, Haliza Mazlin
Published: (2005)

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
by: Othman, Siti Naquiah
Published: (2011)

Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim
by: Abd. Halim, Mohd Hasif Akmal
Published: (2011)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain
by: Ahmad Zaain, Intan Nadirah
Published: (2019)

A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
by: Sharif, Mohd Nur Shafiq
Published: (2009)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
by: Ahmad Shaifudin, Mohd Khushairy
Published: (2008)

Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah
by: Amir Hamzah, Fatin Natasha
Published: (2017)

Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
by: Yahaya, Nurul ’ Aifaa
Published: (2005)

The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah
by: Hasbullah, Nurul Hidayah
Published: (2011)

The effectiveness of promotions on public awareness towards the SSM company / Nor Hazlina Mohd
by: Mohd, Nor Hazlina
Published: (2010)

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said
by: Mat Said, Abd Quddus
Published: (2009)

Scale problem in capital market research / Iraj Asghari and Azam Mohtadi
by: Asghari, Iraj, et al.
Published: (2015)

The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
by: Azizan, Amirah Bisyarah
Published: (2010)

A study on customer purchase decision on transportation service of good / Muhammad Fairos Mohamad Shah
by: Mohamad Shah, Muhamad Fairos
Published: (2013)

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
by: Ahmad, Mohd Hafiz
Published: (2008)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi
by: Azmi, Nurulizza
Published: (2011)

Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min
by: Che Min, Nuradlina
Published: (2006)

Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon
by: Jaidon, Ezatul Hasanah
Published: (2019)

Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim
by: Hashim, Nurul Soleha
Published: (2018)

Corporate image of Kazzponic Sdn Bhd / Mohd Zuraffly Md Zuki
by: Md Zuki, Mohd Zuraffly
Published: (2009)

7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz
by: Nik Aziz, Nik Dalila
Published: (2009)

The influencing factors of hoteliers in malaysia to affiliate with certain Online Travel Agencies (OTAs) / Ramli Saad ... [et al.]
by: Saad, Ramli, et al.
Published: (2018)

Factors influencing the brand awareness towards Malaysian National News Agency (BERNAMA). “A case study in Wangsa Maju, Kuala Lumpur” / Nur Masturina Omar
by: Omar, Nur Masturina
Published: (2011)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri
by: Mohd Zamri, Muhammad Fadris
Published: (2018)