Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir

Corporate social responsibility: ‘the impact of corporate community investment on standard chartered bank (SCB)’/ Nadia Prima Nasir

Corporate social responsibility (CSR) initiatives have experienced unprecedented growth in the last few years. In developing country like Malaysia, the importance of CSR has been recognized by most corporations to ensure long-term business success. CSR can be adopted within company’s policies, strat...

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Bibliographic Details
Main Author: Prima Nasir, Nadia
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Management. Industrial Management
Social responsibility of business. Social entrepreneurship
Online Access:https://ir.uitm.edu.my/id/eprint/27399/

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