The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin
This research study is about the effectiveness of service quality towards customer satisfaction provided by Insurance Company at Bangsar, Kuala Lumpur. Dimension of service quality and customer satisfaction have been identified in order to investigate the relationship between dimensions of service q...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27349/ |
| _version_ | 1848806749723688960 |
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| author | Mohd Alamin, Nabilahuda |
| author_facet | Mohd Alamin, Nabilahuda |
| author_sort | Mohd Alamin, Nabilahuda |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research study is about the effectiveness of service quality towards customer satisfaction provided by Insurance Company at Bangsar, Kuala Lumpur. Dimension of service quality and customer satisfaction have been identified in order to investigate the relationship between dimensions of service quality towards customer satisfaction at Bangsar, Kuala Lumpur. The survey was conducted at Menara Telekom and Bangsar Village. The sample for this study is 120 respondents. Data obtained by using primary data. Respondent are required to answer the questionnaire that contain of element that potentially have relationship with the service quality and customer satisfaction. Data analyzed by using reliability test, frequency test, Descriptive Statistics, Pearson correlation analysis, and regression analysis through SPSS program. The result shows that the entire three dimensions in service quality have significant relationship towards customer satisfaction. Moreover, the result also shows that rank contribution towards customer satisfaction is responsiveness followed by reliability and assurance. Conclusion and recommendation are made. |
| first_indexed | 2025-11-14T22:31:53Z |
| format | Student Project |
| id | uitm-27349 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:31:53Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-273492020-04-13T05:25:02Z https://ir.uitm.edu.my/id/eprint/27349/ The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin Mohd Alamin, Nabilahuda Consumer satisfaction Customer services. Customer relations This research study is about the effectiveness of service quality towards customer satisfaction provided by Insurance Company at Bangsar, Kuala Lumpur. Dimension of service quality and customer satisfaction have been identified in order to investigate the relationship between dimensions of service quality towards customer satisfaction at Bangsar, Kuala Lumpur. The survey was conducted at Menara Telekom and Bangsar Village. The sample for this study is 120 respondents. Data obtained by using primary data. Respondent are required to answer the questionnaire that contain of element that potentially have relationship with the service quality and customer satisfaction. Data analyzed by using reliability test, frequency test, Descriptive Statistics, Pearson correlation analysis, and regression analysis through SPSS program. The result shows that the entire three dimensions in service quality have significant relationship towards customer satisfaction. Moreover, the result also shows that rank contribution towards customer satisfaction is responsiveness followed by reliability and assurance. Conclusion and recommendation are made. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27349/1/PPb_NABILAHUDA%20MOHD%20ALAMIN%20BM%20M%2014_5.pdf Mohd Alamin, Nabilahuda (2014) The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin. (2014) [Student Project] <http://terminalib.uitm.edu.my/27349.pdf> (Unpublished) |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Mohd Alamin, Nabilahuda The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin |
| title | The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin |
| title_full | The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin |
| title_fullStr | The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin |
| title_full_unstemmed | The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin |
| title_short | The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin |
| title_sort | effectiveness of service quality towards customer satisfaction provided by insurance company at bangsar, kuala lumpur / nabilahuda mohd alamin |
| topic | Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/27349/ |