A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim

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A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim

E-commerce now has become a more popular strategy of marketing efforts, besides the traditional marketing effort done by organizations in order to reach out and gain from the advantages provided by E-commerce. E-commerce combines traditional and electronic marketing to create a more vast business op...

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Bibliographic Details
Main Author:	Ibrahim, Murni Shuhada
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Export marketing. International marketing Electronic commerce Facebook Twitter
Online Access:	https://ir.uitm.edu.my/id/eprint/27342/

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