A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman

It is the objective for all companies to gain long-term profitability from their businesses. This could be achieved by establishing long-term relationship with the consumers. In order to do so, it is vital to attain consumers’ loyalty. Making sure consumers are loyal is a constant battle. Marketers...

Full description

Bibliographic Details
Main Author: Kamarudzaman, Murni Izzati
Format: Student Project
Language:English
Published: Faculty of Business and Management 2015
Subjects:
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/27341/

Similar Items

Similar Items