Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof

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Consumer purchase decision towards canned pineapple products: a case study in Malacca / Rafidah A.Raof

Nowadays, people are more particular and concern about their food taken daily which mean their attitude has emerged in today’s modern world due to increase in awareness of the importance to maintain a healthy lifestyle without consuming a food with unsafe additives. Moreover, the influx of technolog...

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Bibliographic Details
Main Author:	A.Raof, Rafidah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/27331/

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