A study on contribution of service quality, price, corporate image and customers' satisfaction towards customer loyalty case study of Telekom Malaysia Kota Bharu region / Hasbullah Zakaria

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A study on contribution of service quality, price, corporate image and customers' satisfaction towards customer loyalty case study of Telekom Malaysia Kota Bharu region / Hasbullah Zakaria

The rapid changing and development in world business, forced organization that are in the telecommunication industry to look for something new and different if they want to be the best. They have to be different in their marketing activities and concern more about the social and current issues. The...

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Bibliographic Details
Main Author:	Zakaria, Hasbullah
Format:	Thesis
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/27224/

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