Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif

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Rebranding of the resort case study: PNB Ilham Resort, Port Dickson / Siti Maisarah Abdullatif

Hospitality sector is one of the sectors that contribute to the Malaysian income. It is because, this sector have related with the Malaysia tourism sector. The continuously tourism promotion make the tourism sector more rapid and this situation have giving impact to the hospitality sector. The growt...

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Bibliographic Details
Main Author:	Abdullatif, Siti Maisarah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Marketing Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/2712/

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