Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf
Counterfeit is now the major global economy problem that needs to face by every country whether developing or developed countries. Malaysia is not spared from this global economy problem and this research is about to study whether external factors (price, product, and advertisement) affect the stude...
| Main Authors: | , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/27051/ |
| _version_ | 1848806674548129792 |
|---|---|
| author | Mohd Idros, Wan Ahmad Hakim Abdul Manaf, Nurul Amanina |
| author_facet | Mohd Idros, Wan Ahmad Hakim Abdul Manaf, Nurul Amanina |
| author_sort | Mohd Idros, Wan Ahmad Hakim |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Counterfeit is now the major global economy problem that needs to face by every country whether developing or developed countries. Malaysia is not spared from this global economy problem and this research is about to study whether external factors (price, product, and advertisement) affect the student behavior of UiTM toward the counterfeit luxury products. Mostly this legal activity is targeting luxury products such as handbag, shoes, clothes, watches, and gadget where all these products have big market demand. Many big companies need to bear billion dollars of lost from this counterfeit activity such as Adidas, Gucci, Apple, Aldo, and other famous brands name. One of the victim or buyers of this counterfeit luxury product is the student. This generation-Y nowadays is easy to influence by irresponsible peoples. Therefore, a research has been conducted to study the student behavior toward the counterfeit luxury product. The results of this study we will understand why the counterfeit luxury product is famous among student. |
| first_indexed | 2025-11-14T22:30:41Z |
| format | Student Project |
| id | uitm-27051 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:30:41Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-270512020-04-13T05:15:19Z https://ir.uitm.edu.my/id/eprint/27051/ Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf Mohd Idros, Wan Ahmad Hakim Abdul Manaf, Nurul Amanina Marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Counterfeit is now the major global economy problem that needs to face by every country whether developing or developed countries. Malaysia is not spared from this global economy problem and this research is about to study whether external factors (price, product, and advertisement) affect the student behavior of UiTM toward the counterfeit luxury products. Mostly this legal activity is targeting luxury products such as handbag, shoes, clothes, watches, and gadget where all these products have big market demand. Many big companies need to bear billion dollars of lost from this counterfeit activity such as Adidas, Gucci, Apple, Aldo, and other famous brands name. One of the victim or buyers of this counterfeit luxury product is the student. This generation-Y nowadays is easy to influence by irresponsible peoples. Therefore, a research has been conducted to study the student behavior toward the counterfeit luxury product. The results of this study we will understand why the counterfeit luxury product is famous among student. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27051/1/PPb_WAN%20AHMAD%20HAKIM%20MOHD%20IDROS%20BM%20M%2016_5.pdf Mohd Idros, Wan Ahmad Hakim and Abdul Manaf, Nurul Amanina (2016) Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf. (2016) [Student Project] <http://terminalib.uitm.edu.my/27051.pdf> (Unpublished) |
| spellingShingle | Marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Idros, Wan Ahmad Hakim Abdul Manaf, Nurul Amanina Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf |
| title | Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf |
| title_full | Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf |
| title_fullStr | Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf |
| title_full_unstemmed | Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf |
| title_short | Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf |
| title_sort | student behavior toward the counterfeit of luxury products / wan ahmad hakim mohd idros and nurul amanina abdul manaf |
| topic | Marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/27051/ |