The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal
The aim of this research was to analyze which factors that affect purchase intention of consumer toward Family Takaful insurance. In this study, it analyze which factors that can affect purchase intention of consumer toward Family Takaful insurance based on the roles of attitude, subjective norms an...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/27039/ |
| _version_ | 1848806671090974720 |
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| author | Anuar, Puteri Aliah Farhana Jamal, Juliana |
| author_facet | Anuar, Puteri Aliah Farhana Jamal, Juliana |
| author_sort | Anuar, Puteri Aliah Farhana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The aim of this research was to analyze which factors that affect purchase intention of consumer toward Family Takaful insurance. In this study, it analyze which factors that can affect purchase intention of consumer toward Family Takaful insurance based on the roles of attitude, subjective norms and perceived behavioral control especially at Jalan Tuanku Abdul Rahman area. The insurance sector in Malaysia had shown rapid growth in recent years. However, the rapid growth in insurance sector can only been seen in conventional insurance rather than takaful insurance. So, it is crucial to know which factors that affect the consumer’s
purchase intention towards Takaful insurance scheme. The data were gathered using 150 set of questionnaires as it were distributed at Jalan Tuanku Abdul Rahman, Kuala Lumpur, Malaysia. The data were interpreted using multiple regression analysis to explain the relationship between attitude, subjective norms and perceived behavioral control with consumer’s intention towards purchasing Family Takaful Insurance. The most factors that influence the consumer’s intention towards purchasing Family Takaful Insurance was subjective norms and followed by attitude and perceived behavioral control. As overall, there was significant relationship between dependent variable and independent variables. Based on this study, it was a good opportunity to understand the consumer’s purchasing intention towards Family Takaful Insurance in Malaysia. The marketers will be able to use this data as an indicator to make them have a clear idea about consumer’s preferences. |
| first_indexed | 2025-11-14T22:30:38Z |
| format | Student Project |
| id | uitm-27039 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:30:38Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-270392020-06-01T01:41:04Z https://ir.uitm.edu.my/id/eprint/27039/ The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal Anuar, Puteri Aliah Farhana Jamal, Juliana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Insurance The aim of this research was to analyze which factors that affect purchase intention of consumer toward Family Takaful insurance. In this study, it analyze which factors that can affect purchase intention of consumer toward Family Takaful insurance based on the roles of attitude, subjective norms and perceived behavioral control especially at Jalan Tuanku Abdul Rahman area. The insurance sector in Malaysia had shown rapid growth in recent years. However, the rapid growth in insurance sector can only been seen in conventional insurance rather than takaful insurance. So, it is crucial to know which factors that affect the consumer’s purchase intention towards Takaful insurance scheme. The data were gathered using 150 set of questionnaires as it were distributed at Jalan Tuanku Abdul Rahman, Kuala Lumpur, Malaysia. The data were interpreted using multiple regression analysis to explain the relationship between attitude, subjective norms and perceived behavioral control with consumer’s intention towards purchasing Family Takaful Insurance. The most factors that influence the consumer’s intention towards purchasing Family Takaful Insurance was subjective norms and followed by attitude and perceived behavioral control. As overall, there was significant relationship between dependent variable and independent variables. Based on this study, it was a good opportunity to understand the consumer’s purchasing intention towards Family Takaful Insurance in Malaysia. The marketers will be able to use this data as an indicator to make them have a clear idea about consumer’s preferences. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/27039/1/27039.pdf Anuar, Puteri Aliah Farhana and Jamal, Juliana (2016) The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal. (2016) [Student Project] <http://terminalib.uitm.edu.my/27039.pdf> (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Insurance Anuar, Puteri Aliah Farhana Jamal, Juliana The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal |
| title | The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal |
| title_full | The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal |
| title_fullStr | The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal |
| title_full_unstemmed | The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal |
| title_short | The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal |
| title_sort | roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at jalan tuanku abdul rahman, kuala lumpur/ puteri aliah farhana anuar and juliana jamal |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Insurance |
| url | https://ir.uitm.edu.my/id/eprint/27039/ |