A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

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A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been fou...

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Bibliographic Details
Main Author:	Mohd Ali, Nurlyiana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/27024/

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