Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]

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Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]

Tourism as an industry often becomes more complex than it already is when it involves a combination of such diverse elements as the natural environment, cultural heritage and modern comforts. In Sabah, the emphasis of overseas promotion by both the government and the private sector has been on natur...

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Bibliographic Details
Main Authors:	Jullan, Juinen, Justina, David, Toidis, Nicholas, Kiop, Lauvon
Format:	Student Project
Language:	English
Published:	Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2004
Subjects:	World Heritage areas Travel and the state. Tourism Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/26938/

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