A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar
This study examines the relationship between factors that influencing impulse buying behavior of European tourist in airport environment. The contribution of retailing to total airport revenue is becoming more important. In this study, will examines the relationship of passengers' impulse buyin...
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| Format: | Student Project |
| Language: | English |
| Published: |
Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26931/ |
| _version_ | 1848806642941952000 |
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| author | Bakar, Harijah |
| author_facet | Bakar, Harijah |
| author_sort | Bakar, Harijah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study examines the relationship between factors that influencing impulse buying behavior of European tourist in airport environment. The contribution of retailing to total airport revenue is becoming more important. In this study, will examines the relationship of passengers' impulse buying, impulse buying tendency, shopping motivation, money available and time available in the airport environment. The sample of data will collected at Kota Kinabalu International Airport (KKIA), Terminal 1. The limitations is to focus on impulse purchase behavior of European tourist and specifically on Airport environment. Here research limit only in Kota Kinabalu International Airport Terminal 1. Focus group are European Passenger. 100 Questionnaire are distributed to Focus Group within two weeks directly and SPSS 20.0 version are using to analyze data. This study searching the relationship of Impulse buying tendency, shopping motivation, money available and time available as factors that affect impulse buying behavior as dependent variable. |
| first_indexed | 2025-11-14T22:30:11Z |
| format | Student Project |
| id | uitm-26931 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:30:11Z |
| publishDate | 2014 |
| publisher | Perpustakaan Tun Abdul Razak UiTM Caw Sabah |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-269312020-06-17T06:28:52Z https://ir.uitm.edu.my/id/eprint/26931/ A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar Bakar, Harijah Travel. Voyages and travels (General) Travel and state. Tourism Environmental education. Study and teaching. Research This study examines the relationship between factors that influencing impulse buying behavior of European tourist in airport environment. The contribution of retailing to total airport revenue is becoming more important. In this study, will examines the relationship of passengers' impulse buying, impulse buying tendency, shopping motivation, money available and time available in the airport environment. The sample of data will collected at Kota Kinabalu International Airport (KKIA), Terminal 1. The limitations is to focus on impulse purchase behavior of European tourist and specifically on Airport environment. Here research limit only in Kota Kinabalu International Airport Terminal 1. Focus group are European Passenger. 100 Questionnaire are distributed to Focus Group within two weeks directly and SPSS 20.0 version are using to analyze data. This study searching the relationship of Impulse buying tendency, shopping motivation, money available and time available as factors that affect impulse buying behavior as dependent variable. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2014-07 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26931/1/PP_HARIJAH%20BINTI%20BAKAR%20BM%20S%2014_5.pdf Bakar, Harijah (2014) A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar. (2014) [Student Project] (Unpublished) |
| spellingShingle | Travel. Voyages and travels (General) Travel and state. Tourism Environmental education. Study and teaching. Research Bakar, Harijah A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar |
| title | A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar |
| title_full | A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar |
| title_fullStr | A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar |
| title_full_unstemmed | A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar |
| title_short | A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar |
| title_sort | study on impulse buying behaviour of european tourists at airport environment kkia terminal 1 / harijah bakar |
| topic | Travel. Voyages and travels (General) Travel and state. Tourism Environmental education. Study and teaching. Research |
| url | https://ir.uitm.edu.my/id/eprint/26931/ |