The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok
Established 36 years ago, Kinabalu Park has made a name for itself in the eyes of nature tourism and outdoor adventures. This is especially true for Kinabalu Park as it is expected to entertain the expanding tourism industry and the changing World of International Tourism. Kinabalu Park is funded by...
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| Format: | Student Project |
| Language: | English |
| Published: |
Perpustakaan Tun Abdul Razak UiTM Caw Sabah
2000
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26925/ |
| _version_ | 1848806641275764736 |
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| author | Stephen Nyamok, Doris Day |
| author_facet | Stephen Nyamok, Doris Day |
| author_sort | Stephen Nyamok, Doris Day |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Established 36 years ago, Kinabalu Park has made a name for itself in the eyes of nature tourism and outdoor adventures. This is especially true for Kinabalu Park as it is expected to entertain the expanding tourism industry and the changing World of International Tourism. Kinabalu Park is funded by the Government and is entrenched within the bureaucratic system. Tourism is one the facets of a Park's development and this should not be allowed to take precedence over other more important values. This includes flora and fauna preservation, watershed and landscape protection, the role of Parks in science and education, and the conservation of endangered species and others. The obvious solution is to strike a balance between conservation and precautionary measures must be adopted so that tourist coming to a park may be satisfied. These factors determines the marketing strategies of making Kinabalu Park as a tourism heritage with areas on marketing opportunities, developing marketing policies, strategies and programs. This study provides comprehensive guidelines for Kinabalu Park. It is the niche of the world market in nature and outdoor recreations that will provide Kinabalu Park with a huge marketing opportunity apart from achieving its objectives and goal for the future generation to see. For the change to occur, politicians and decision makers must be sympathetic and understanding towards this natural 'heritage and needs. |
| first_indexed | 2025-11-14T22:30:09Z |
| format | Student Project |
| id | uitm-26925 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:30:09Z |
| publishDate | 2000 |
| publisher | Perpustakaan Tun Abdul Razak UiTM Caw Sabah |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-269252020-06-02T08:52:08Z https://ir.uitm.edu.my/id/eprint/26925/ The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok Stephen Nyamok, Doris Day Travel and state. Tourism Heritage tourism. Cultural tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Established 36 years ago, Kinabalu Park has made a name for itself in the eyes of nature tourism and outdoor adventures. This is especially true for Kinabalu Park as it is expected to entertain the expanding tourism industry and the changing World of International Tourism. Kinabalu Park is funded by the Government and is entrenched within the bureaucratic system. Tourism is one the facets of a Park's development and this should not be allowed to take precedence over other more important values. This includes flora and fauna preservation, watershed and landscape protection, the role of Parks in science and education, and the conservation of endangered species and others. The obvious solution is to strike a balance between conservation and precautionary measures must be adopted so that tourist coming to a park may be satisfied. These factors determines the marketing strategies of making Kinabalu Park as a tourism heritage with areas on marketing opportunities, developing marketing policies, strategies and programs. This study provides comprehensive guidelines for Kinabalu Park. It is the niche of the world market in nature and outdoor recreations that will provide Kinabalu Park with a huge marketing opportunity apart from achieving its objectives and goal for the future generation to see. For the change to occur, politicians and decision makers must be sympathetic and understanding towards this natural 'heritage and needs. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2000-04 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26925/1/PP_DORIS%20DAY%20STEPHEN%20NYAMOK%20BM%20S%2000_5.pdf Stephen Nyamok, Doris Day (2000) The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok. (2000) [Student Project] (Unpublished) |
| spellingShingle | Travel and state. Tourism Heritage tourism. Cultural tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Stephen Nyamok, Doris Day The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok |
| title | The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok |
| title_full | The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok |
| title_fullStr | The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok |
| title_full_unstemmed | The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok |
| title_short | The marketing strategies of making Kinabalu Park as a tourism heritage / Doris Day Stephen Nyamok |
| title_sort | marketing strategies of making kinabalu park as a tourism heritage / doris day stephen nyamok |
| topic | Travel and state. Tourism Heritage tourism. Cultural tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/26925/ |