Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]

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Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]

The research explores the interrelations between individuals’ learning styles and their consumer decision-making styles. A Secondary Learning Styles Inventory was develop based on the study done by Sproles, E.K. and Sproles, G.B., to measure six characteristics of learning and a Consumer Styles Inve...

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Bibliographic Details
Main Authors:	Wan Omar, Maznah, Mohd Ali, Mohd Noor
Format:	Research Reports
Language:	English
Published:	Research Management Institude 2004
Subjects:	Consumers. Consumer demand. Consumption
Online Access:	https://ir.uitm.edu.my/id/eprint/26908/

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