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Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar

The purpose of this study is to study the factors that influence the brand equity of Apple’s smartphone among students at UiTM Malacca City Campus. This study conducted through distributing questionnaire to the students. The target population of this study was students at the UiTM Malacca City Camp...

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Bibliographic Details
Main Authors:	Ruslan, Nur Diana, Ghafar, Nur Fatihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Melaka
Online Access:	https://ir.uitm.edu.my/id/eprint/26885/

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