Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar
The purpose of this study is to study the factors that influence the brand equity of Apple’s smartphone among students at UiTM Malacca City Campus. This study conducted through distributing questionnaire to the students. The target population of this study was students at the UiTM Malacca City Camp...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2016
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26885/ |
| _version_ | 1848806629499207680 |
|---|---|
| author | Ruslan, Nur Diana Ghafar, Nur Fatihah |
| author_facet | Ruslan, Nur Diana Ghafar, Nur Fatihah |
| author_sort | Ruslan, Nur Diana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to study the factors that influence the brand equity of Apple’s smartphone among students at UiTM Malacca City Campus. This study conducted through distributing questionnaire to the students. The target population of this study was students at the UiTM Malacca
City Campus and the sample size consist of 327 respondents. The study found significance strong positive correlation between brand equity and all the variables which is brand association, perceived quality, brand awareness and brand image. At the findings stated that among all of the factors, brand association has the greatest impact on influencing the brand equity on Apple’s smartphone. The study recommended that future research can be done towards other institutions or organizations for other factors that can influence on the Apple’s brand equity. |
| first_indexed | 2025-11-14T22:29:58Z |
| format | Student Project |
| id | uitm-26885 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:29:58Z |
| publishDate | 2016 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-268852020-04-07T16:17:20Z https://ir.uitm.edu.my/id/eprint/26885/ Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar Ruslan, Nur Diana Ghafar, Nur Fatihah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Melaka The purpose of this study is to study the factors that influence the brand equity of Apple’s smartphone among students at UiTM Malacca City Campus. This study conducted through distributing questionnaire to the students. The target population of this study was students at the UiTM Malacca City Campus and the sample size consist of 327 respondents. The study found significance strong positive correlation between brand equity and all the variables which is brand association, perceived quality, brand awareness and brand image. At the findings stated that among all of the factors, brand association has the greatest impact on influencing the brand equity on Apple’s smartphone. The study recommended that future research can be done towards other institutions or organizations for other factors that can influence on the Apple’s brand equity. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26885/1/PPb_NUR%20DIANA%20RUSLAN%20BM%20M%2016_5.pdf Ruslan, Nur Diana and Ghafar, Nur Fatihah (2016) Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar. (2016) [Student Project] <http://terminalib.uitm.edu.my/26885.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Melaka Ruslan, Nur Diana Ghafar, Nur Fatihah Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar |
| title | Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar |
| title_full | Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar |
| title_fullStr | Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar |
| title_full_unstemmed | Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar |
| title_short | Factors that influence the brand equity of Apple’s smartphone among students at Universiti Teknologi MARA Malacca City Campus / Nur Diana Ruslan and Nur Fatihah Ghafar |
| title_sort | factors that influence the brand equity of apple’s smartphone among students at universiti teknologi mara malacca city campus / nur diana ruslan and nur fatihah ghafar |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Melaka |
| url | https://ir.uitm.edu.my/id/eprint/26885/ |