Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal

QR Code

Factors determining the effectiveness of celebrity endorsed advertisements: the case of Jakel Kuala Lumpur / Nazatul Atikah Hashim and Nor Diana Zainal

The main purpose of this study is to study the factors determining the effectiveness of celebrity endorsed advertisements: The case of Jakel Kuala Lumpur. In theory parts are described four factors which are perceived expertise, trustworthiness, attractiveness and credibility. A descriptive research...

Full description

Bibliographic Details
Main Authors:	Hashim, Nazatul Atikah, Zainal, Nor Diana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Advertising Theory. Relation to other subjects
Online Access:	https://ir.uitm.edu.my/id/eprint/26816/

Similar Items

A study of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve
Published: (2010)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects
by: Bergkvist, Lars, et al.
Published: (2015)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

The Impact of Celebrity Endorsement on Consumers' Behavioral Intention
by: Wu, You Li
Published: (2010)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
by: Moses, Ibrahim Oyewole
Published: (2021)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace
by: Gan, Wenqian
Published: (2006)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George
by: Hashim, Nor Hazlina, et al.
Published: (2017)

Exploring the effectiveness of advertising towards brand recall / Noorsyazwani Azri Zulkifli and Anisah Mohamad Razali
by: Azri Zulkifli, Noorsyazwani, et al.
Published: (2013)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Visual in advertising / Noor Atheerah Redza Rezduan
by: Rezduan, Noor Atheerah Redza
Published: (2020)

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Celebrity endorsements in India
by: Dalal, Aadit
Published: (2017)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Factors affecting the effectiveness training in Majlis Perbandaran Kajang staffs / Nazatul Haziqah Zainal Alam
by: Zainal Alam, Nazatul Haziqah
Published: (2014)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Bluejacking as an advertisement tool / Nor Zuriati Zulkefly
by: Zulkefly, Nor Zuriati
Published: (2005)

The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China
by: Li, Jia-Ying
Published: (2019)

Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
by: Lee, Kar Wai, et al.
Published: (2017)

The Effectiveness of Celebrity Endorsement in India
by: Surana, Rajni
Published: (2008)

Effectiveness of celebrity endorsement in India
by: Kaur, Rajbir
Published: (2014)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry
by: Mohd Fauzi, Harun, et al.
Published: (2018)

Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]
by: Abdul Manan, Hasman, et al.
Published: (2020)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA
by: Fulwadhya, Aakrati / A
Published: (2009)

Factors predicting the effectiveness of sports celebrity endorsement advertising: a partial replication and extension
by: Dix, Steve, et al.
Published: (2010)

Satu kajian tentang pandangan masyarakat remaja sekolah luar bandar tentang teknik dan pengolahan iklan-iklan syarikat rokok di televisyen di sekitar tahun 1999 / Nor Fazlie Safri
by: Safri, Nor Fazlie
Published: (1999)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
by: Samat, Muhammad Faizal
Published: (2015)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)