Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli

Factors that influence brand equity of sport shoes product among UiTM students / Muhammad Naim Zulkifli

Brand equity can be assumed as the feelings, thoughts and also images perceived by the consumers once they interact with the brand. Hence, it is important in having good brand equity as company tends to generate higher profit from good relations made with the consumers. This thesis is conducted to i...

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Bibliographic Details
Main Author: Zulkifli, Muhammad Naim
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Footwear. Shoes
Product management
Marketing research. Marketing research companies. Sales forecasting
Online Access:https://ir.uitm.edu.my/id/eprint/26806/

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