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Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin

The recent development of a service quality dimensions provides a mechanism for hotel industry (budget hotel) to promote their accommodation. This quality dimensions concept known as SERVQUAL. They offer an approach to measured service quality of budget hotel and build relationship brand image of co...

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Bibliographic Details
Main Author:	Tajuddin, Muhammad Hasbullah Hanif
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Management. Industrial Management Service industries Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/26803/

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