The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin

The implications of social media marketing towards enhancing brand loyalty / Muhammad Faheem Abdul Majid and Niftahul Janna Hussin

Research have demonstrated that there are a few variables that impact a client's choice to repurchase an item or benefit or to be faithful to be a specific item. . Lau et al. (2006) in his article said that there were a few components that affected buyers' image steadfastness towards certa...

Full description

Bibliographic Details
Main Authors: Abdul Majid, Muhammad Faheem, Hussin, Niftahul Janna
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Marketing
Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/26797/

Similar Items

Similar Items