Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi

QR Code

Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi

This research aims to identify the predictor of consumer preferences in choosing international luxury apparel among generation Y from the perspective of the university students. A total of 150 students took part in this survey. The study found that fashion style has the strongest predictor towards i...

Full description

Bibliographic Details
Main Authors:	Dahari, Mohd Azif Fahmi, Zuhairi, Nurul Adibah Izza
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/26769/

Similar Items

The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
by: Kamarudin, Rahah
Published: (2006)

Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman
by: Abd. Rahman, Sofiah
Published: (2004)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
by: Mohd Nasir, Mohd Nahar Faiz
Published: (2007)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil
by: Javil, Joy Hardey
Published: (2008)

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
by: Md. Ab. Malik, Ariff, et al.
Published: (2018)

The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam
by: Adam, Intan Adila
Published: (2007)

A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus
by: Primus, Jodie Kessy
Published: (2008)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor
by: Md Noor, Muhamad Najib Fahmi
Published: (2020)

Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
by: Tahir, Liyana Adibah
Published: (2020)

Tourism based on nature : The Kota Kinabalu experience / Juinen Jullan... [et al.]
by: Jullan, Juinen, et al.
Published: (2004)

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
by: Manak, Gua Hui
Published: (2002)

A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar
by: Nizar, Nuranisah
Published: (2016)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader
by: Mohayyaddin Abdul Kader, Farith Azizi
Published: (2018)

Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin
by: Mohd Fahrughazi, Syaza Fahzlin, et al.
Published: (2021)

Factors that influence muslims purchase intention on halal bakery products / Siti Aishah Hilmi
by: Hilmi, Siti Aishah
Published: (2018)

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]
by: Mobil, Shahira Shahina, et al.
Published: (2019)

Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
by: Abdul Talib, Adibah, et al.
Published: (2014)

Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli
by: Mohamad Ramli, Rashidah
Published: (2006)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin
by: Safaruddin, Norfa'izah
Published: (2007)

Targeting Gay Men in the Luxury Industry: An Exploratory Study
by: vallee, cindy
Published: (2008)

A study of customer satisfaction towards the service quality provded by IBS Technology Sdn. Bhd. / Ernna Edayu Dul Ngajis
by: Dul Ngajis, Ernna Edayu
Published: (2007)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib
by: Bachok @ Akib, Muhammad Nur Akmal
Published: (2018)

Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf
by: Mohd Idros, Wan Ahmad Hakim, et al.
Published: (2016)

Modernising consumer markets: a response to the consumer green paper
by: Cartwright, Peter, et al.
Published: (2018)

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad
by: Ahmad, Hazwani
Published: (2008)

Consumer Perception and Attitude Towards Foreign Verus Domestic Apparel in Thailand
by: Sae-jiu, Sirirat
Published: (2007)

A study on customer's perception on the atmosphere of Body Shop, The Mall / Fauziah Din
by: Din, Fauziah
Published: (1998)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
by: Mohd Saufi, Fara Elani
Published: (2009)

A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan
by: Mohd Yonan, Khairul
Published: (2006)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
by: Abdul Azis, Shahiela Akma
Published: (2005)

Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
by: Syed Ahmad Badiuzaman, Syed Muhammad Yusof
Published: (2018)

The role of religiosity, ethnicity, individual values and innovativeness in consumer acceptance of novel products
by: Mansori, Shaheen
Published: (2012)

The role of satisfaction as a mediator on the relationships between usage intention and word of mouth of Islamic bank products and their determinants \ Maria Abdul Rahman...[et al.]
by: Abdul-Rahman, Maria, et al.
Published: (2019)

Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]
by: Abu Hassan, Anita, et al.
Published: (2011)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2011)

A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
by: Nik Sulaiman, Nik Nur Aswad
Published: (2011)

Malaysian perceptions on Rayani Air’s Islamic corporate image and its impact on the future Islamic Airlines / Nadia Mohd Nazri...[et al.]
by: Mohd Nazri, Nadia, et al.
Published: (2020)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)