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Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]

The cut-throat competitive market environment has made the advertising field very experimental and hence advertisers are adopting different measures to attract the attention of their target customers. Many companies try to convince Muslim consumers that their products are Shariah-compliant. In persu...

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Bibliographic Details
Main Authors:	Harun, Mohd Fauzi, Husain, Halim, Albakry, Nur Safinas, Nik Abdullah, Nik Narimah, Ramli, Zahara, Johari, Mohd Hisham, Wan Muhammad Zulkifli, Wan Nurul Izzati
Format:	Article
Language:	English
Published:	Academy of Contemporary Islamic Studies (ACIS) 2019
Subjects:	Philosophy of religion. Psychology of religion. Religion in relation to other subjects Market surveys. Including brand choice. Brand loyalty Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/26727/

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