Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduate and also for further study. The purpose of this research was to study the element that customer mostly give comment, feedback and review on online travel agent tow...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26546/ |
| _version_ | 1848806544548823040 |
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| author | Zainal Abidin, Nur Arina Shaari, Nurtisha |
| author_facet | Zainal Abidin, Nur Arina Shaari, Nurtisha |
| author_sort | Zainal Abidin, Nur Arina |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduate and also for further study. The purpose of this research was to study the element that customer mostly give comment, feedback and review on online travel agent toward Thistle Port Dickson Resort. Based on January 2017 until December 2017 from online travel agent data, the researchers analyses about 548 review that usable. Collected data from the online travel agent review processed by computer program in term of frequency distribution and percentage that used by researchers. The result showed that customer express their experience and feeling in this online travel agent either positive feedback or negative feedback about the value they get. This result can be used by this resort or other hotel to take an improvement for any negative feedback or other hotel can also implement for any positive feedback get from customer to make their customer satisfaction and loyalty. |
| first_indexed | 2025-11-14T22:28:37Z |
| format | Student Project |
| id | uitm-26546 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:28:37Z |
| publishDate | 2018 |
| publisher | Faculty of Hotel and Tourism |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-265462019-11-27T04:37:43Z https://ir.uitm.edu.my/id/eprint/26546/ Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari Zainal Abidin, Nur Arina Shaari, Nurtisha Consumer satisfaction Statistical methods This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduate and also for further study. The purpose of this research was to study the element that customer mostly give comment, feedback and review on online travel agent toward Thistle Port Dickson Resort. Based on January 2017 until December 2017 from online travel agent data, the researchers analyses about 548 review that usable. Collected data from the online travel agent review processed by computer program in term of frequency distribution and percentage that used by researchers. The result showed that customer express their experience and feeling in this online travel agent either positive feedback or negative feedback about the value they get. This result can be used by this resort or other hotel to take an improvement for any negative feedback or other hotel can also implement for any positive feedback get from customer to make their customer satisfaction and loyalty. Faculty of Hotel and Tourism 2018-07 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26546/1/PPb_NUR%20ARINA%20ZAINAL%20ABIDIN%20HM%20T%2018_5.pdf Zainal Abidin, Nur Arina and Shaari, Nurtisha (2018) Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari. (2018) [Student Project] (Unpublished) |
| spellingShingle | Consumer satisfaction Statistical methods Zainal Abidin, Nur Arina Shaari, Nurtisha Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari |
| title | Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari |
| title_full | Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari |
| title_fullStr | Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari |
| title_full_unstemmed | Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari |
| title_short | Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari |
| title_sort | preferred online travel agent: a case of customer reviewed in thistle port dickson resort / nur arina zainal abidin dan nurtisha shaari |
| topic | Consumer satisfaction Statistical methods |
| url | https://ir.uitm.edu.my/id/eprint/26546/ |