Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman

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Accessing customer's behaviour towards online hotel reservation / Nurzaimah Ismail and Nur Hazwani Sulaiman

Online purchasing nowadays is an essential instrument for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. In the present hotel industry, shift and trend from online purchasing has give a positive impact for hotel operators to gain exclusive purchas...

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Bibliographic Details
Main Authors:	Ismail, Nurzaimah, Sulaiman, Nur Hazwani
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018
Subjects:	Interpersonal relations. Social behavior Public opinion
Online Access:	https://ir.uitm.edu.my/id/eprint/26531/

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