A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh

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A review on fast food consumption behaviour in Sindora Berhad / Nurul Ain Mohd Salleh

This study explores the roles of societal development factors towards fast food consumption among employees in Sindora Berhad. The main purpose is to identify whether the societal development factors influence fast food consumption in Sindora Berhad. The study also had been conduct to inform the emp...

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Bibliographic Details
Main Author:	Mohd Salleh, Nurul Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Nutrition. Foods and food supply Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/26387/

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