Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya

This issues for this report is to knowing the “Effective Promotion Strategy Of Herbal Tea: A Study On Koperasi Pekebun Getah Negeri Melaka Bhd”. The reason for this issues was make is to analyze and identify what is the right promotional tools can be use to increase the promotional activities for th...

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Bibliographic Details
Main Author: Yahaya, Nurul ’ Aifaa
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/26357/
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author Yahaya, Nurul ’ Aifaa
author_facet Yahaya, Nurul ’ Aifaa
author_sort Yahaya, Nurul ’ Aifaa
building UiTM Institutional Repository
collection Online Access
description This issues for this report is to knowing the “Effective Promotion Strategy Of Herbal Tea: A Study On Koperasi Pekebun Getah Negeri Melaka Bhd”. The reason for this issues was make is to analyze and identify what is the right promotional tools can be use to increase the promotional activities for the company to gain the profit , either the promotional strategy that was choosing is true or not. It also designed to help the marketing department of Koperasi Pekebun Getah Negeri Melaka Bhd to strategize and improve their activities of sales by promotion practional. The purpose for this study is to help marketing department for them to improve their promotional tools because all this while their promotional activities is weak. After reviewing related literature the data from the literiture has been summarized and from the finding its show that from collabrated with Coconut Gold Enterprise who produce the Virgin Coconut Oil and Multi Business Agrotech Sdn.Bhd that provide Leech cupping treatment is the effective promotion to succes.
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spelling uitm-263572020-06-01T01:33:49Z https://ir.uitm.edu.my/id/eprint/26357/ Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya Yahaya, Nurul ’ Aifaa Marketing Marketing research. Marketing research companies. Sales forecasting Promotions This issues for this report is to knowing the “Effective Promotion Strategy Of Herbal Tea: A Study On Koperasi Pekebun Getah Negeri Melaka Bhd”. The reason for this issues was make is to analyze and identify what is the right promotional tools can be use to increase the promotional activities for the company to gain the profit , either the promotional strategy that was choosing is true or not. It also designed to help the marketing department of Koperasi Pekebun Getah Negeri Melaka Bhd to strategize and improve their activities of sales by promotion practional. The purpose for this study is to help marketing department for them to improve their promotional tools because all this while their promotional activities is weak. After reviewing related literature the data from the literiture has been summarized and from the finding its show that from collabrated with Coconut Gold Enterprise who produce the Virgin Coconut Oil and Multi Business Agrotech Sdn.Bhd that provide Leech cupping treatment is the effective promotion to succes. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26357/1/26357.pdf Yahaya, Nurul ’ Aifaa (2005) Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya. (2005) [Student Project] <http://terminalib.uitm.edu.my/26357.pdf> (Unpublished)
spellingShingle Marketing
Marketing research. Marketing research companies. Sales forecasting
Promotions
Yahaya, Nurul ’ Aifaa
Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
title Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
title_full Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
title_fullStr Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
title_full_unstemmed Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
title_short Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
title_sort developing the promotion strategy of herbal tea: a study on koperasi pekebun getah negeri melaka.bhd / nurul ’ aifaa yahaya
topic Marketing
Marketing research. Marketing research companies. Sales forecasting
Promotions
url https://ir.uitm.edu.my/id/eprint/26357/