A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin

QR Code

A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin

The purpose of this study was to investigate the relationship of the selected independent variables: advertising, sales promotion, direct marketing and personal selling with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, four hypotheses...

Full description

Bibliographic Details
Main Author:	Khirudin, Nursyahriah Aini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Shopping centers. Shopping malls
Online Access:	https://ir.uitm.edu.my/id/eprint/26353/

Similar Items

The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
by: Daud, Anita
Published: (1997)

Investigating factors enhancing customer satisfaction towards The Store (Soon Seng Plaza) Melaka / Barbara Wilfred and Nur Farahin Fauzi
by: Wilfred, Barbara, et al.
Published: (2014)

Customers' satisfaction towards marketing mix of an international hypermarket (Case study of Carrefour Hypermarket, Pulau Pinang) / Fairuz Ayuni Rozaini
by: Rozaini, Fairuz Ayuni
Published: (2010)

The relationship between service quality towards customer satisfaction at Parkson Grand Mahkota Parade / Siti Radhiah Ismail
by: Ismail, Siti Radhiah
Published: (2014)

Determinants of job satisfaction among employees at Parkson Mahkota Parade, Melaka / Halimatul Sadiah Abd. Ghafar
by: Abd. Ghafar, Halimatul Sadiah
Published: (2013)

The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi
by: Azizi, Mohd Akmaludin
Published: (2009)

The influence of brand on shopping at Melaka Mall Sdn Bhd / Muhammad Iberahim
by: Iberahim, Muhammad
Published: (2014)

The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo
by: Mohd Zayadi, Siti Nur Amalina, et al.
Published: (2015)

A study on the effectiveness of the utilization of gondola ends at Gents and Sports Department Giant Cash and Carry Subang / Azamimah Muhadi
by: Muhadi, Azamimah
Published: (1998)

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan
by: Che Hassan, Nik Nor Shafini
Published: (2009)

To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu
by: George, Stephanie Unyang, et al.
Published: (2014)

Shopper’s preferences towards shopping mall: a study at Plaza Kotaraya / Syed Khamarrulariffin Syed Jaffar
by: Syed Jaffar, Syed Khamarrulariffin
Published: (2010)

Customer loyalty towards Tesco hypermarket Malacca / Fathilah Mohamed Aris
by: Mohamed Aris, Fathilah
Published: (2007)

Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin
by: Md Noordin, Lailatul Noreen
Published: (2009)

A study on the factors that influencing the sales performance of Corporate Sales Unit (CSU) in M3 Technologies Asia Berhad (M3 Tech) between 2007-2009 / Mohd Syahryzal Awang Kechik
by: Awang Kechik, Mohd Syahryzal
Published: (2009)

Exercising societal marketing concept: employees of PKNS and public perception. A case study of Perbadanan Kemajuan Negeri Selangor (PKNS) Petaling Jaya 2005 / Haliza Mazlin Abdul Halim
by: Abdul Halim, Haliza Mazlin
Published: (2005)

A study on factors affecting sales retention: Case study at Celcom Temerloh, Pahang / Siti Naquiah Othman
by: Othman, Siti Naquiah
Published: (2011)

A study on the factors influencing the effectiveness of Celcom’s brand equity strategy / Balqis Mohamad Daing
by: Mohamad Daing, Balqis
Published: (2011)

Enhancing relationship marketing: A case study at Binaraya PKINK Sdn. Bhd. / Mohd Hasif Akmal Abd. Halim
by: Abd. Halim, Mohd Hasif Akmal
Published: (2011)

Determinants of primary market spread in developing securitization in Malaysia: a panel study / Mohammed Hariri Bakri
by: Bakri, Mohammed Hariri
Published: (2015)

Factors influencing customers visiting shopping malls in Kuala Lumpur / Azlina Shahabuddin and Noor Rosnani Osman
by: Shahabuddin, Azlina, et al.
Published: (2015)

The impact of servicescape towards repatronage intentions among Generation Y in shopping malls in Bandaraya Melaka / Muhammad Faiz Mustafa
by: Mustafa, Muhammad Faiz
Published: (2016)

The effectiveness of service quality management practice in Kluang Mall to achieve customer satisfaction / Norshazliza Ramli
by: Ramli, Norshazliza
Published: (2009)

A case study on the promotional activities practiced by PASDEC Corporation / Mohd Nur Shafiq Sharif
by: Sharif, Mohd Nur Shafiq
Published: (2009)

The effectiveness of promotion tools in enhancing the customer awareness “Study in Rasamas Restaurant” / Mohd Khushairy Ahmad Shaifudin
by: Ahmad Shaifudin, Mohd Khushairy
Published: (2008)

A study on the effectiveness of promotional tools practiced by Mercedes-Benz Malaysia’s merchandising / Muhammad Faizal Samat
by: Samat, Muhammad Faizal
Published: (2011)

Assessing academician attitude on online shopping: the analysis of technology acceptance model in MARA University of Technology (UiTM) City Campus, Malacca / Fatin Natasha Amir Hamzah
by: Amir Hamzah, Fatin Natasha
Published: (2017)

Developing the promotion strategy of herbal tea: a study on Koperasi Pekebun Getah Negeri Melaka.Bhd / Nurul ’ Aifaa Yahaya
by: Yahaya, Nurul ’ Aifaa
Published: (2005)

The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah
by: Hasbullah, Nurul Hidayah
Published: (2011)

The measurement on the effectiveness of management system in wealth supremacy agency / Abd Quddus Mat Said
by: Mat Said, Abd Quddus
Published: (2009)

Scale problem in capital market research / Iraj Asghari and Azam Mohtadi
by: Asghari, Iraj, et al.
Published: (2015)

The relationship between promotion tools towards bumiputera awareness of Japanese Associate Degree under Yayasan Pelajaran MARA / Wan Rahimah Wan Ghazali
by: Wan Ghazali, Wan Rahimah
Published: (2012)

Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
by: Guo, Yingzhi, et al.
Published: (2009)

Pengawalan vandalisme keatas rekabentuk kompleks membeli-belah / Rozliani Rosli
by: Rosli, Rozliani
Published: (2002)

Users' satisfaction on parking facility in shopping complexes in Penang / Siti Zulaikha Wan Ibrahim
by: Siti Zulaikha, Wan Ibrahim
Published: (2018)

Factors influencing customer’s buying intention towards online food application services / Muhammad Fadris Mohd Zamri
by: Mohd Zamri, Muhammad Fadris
Published: (2018)

A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar
by: Mokhtar, Mardiana
Published: (2009)

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan
by: Malik Ridzwan, Muhammad Rofikhi
Published: (2009)

A study on the factors that influence the sales performance of Ableace (M) Sdn Bhd towards international market / Nik Norsuhana Radzali
by: Radzali, Nik Norsuhana
Published: (2009)

Promotional tools toward marketing unit activities in UTM / Shahila Abd Razak
by: Abd Razak, Shahila
Published: (2010)