A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin
The purpose of this study was to investigate the relationship of the selected independent variables: advertising, sales promotion, direct marketing and personal selling with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, four hypotheses...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26353/ |
| _version_ | 1848806505324740608 |
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| author | Khirudin, Nursyahriah Aini |
| author_facet | Khirudin, Nursyahriah Aini |
| author_sort | Khirudin, Nursyahriah Aini |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study was to investigate the relationship of the selected independent variables: advertising, sales promotion, direct marketing and personal selling with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, four hypotheses were formulated. Data were collected from 150 respondents using the questionnaire. This study was conducted at Parkson Grand Mahkota Parade. Then the results was analyses by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help Parkson Grand Mahkota Parade to identify the new strategy that can be used to increase their promotions strategy especially to encourage consumers to purchase at Parkson Grand Mahkota Parade. |
| first_indexed | 2025-11-14T22:28:00Z |
| format | Student Project |
| id | uitm-26353 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:28:00Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-263532020-03-28T05:19:37Z https://ir.uitm.edu.my/id/eprint/26353/ A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin Khirudin, Nursyahriah Aini Marketing Marketing research. Marketing research companies. Sales forecasting Shopping centers. Shopping malls The purpose of this study was to investigate the relationship of the selected independent variables: advertising, sales promotion, direct marketing and personal selling with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, four hypotheses were formulated. Data were collected from 150 respondents using the questionnaire. This study was conducted at Parkson Grand Mahkota Parade. Then the results was analyses by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help Parkson Grand Mahkota Parade to identify the new strategy that can be used to increase their promotions strategy especially to encourage consumers to purchase at Parkson Grand Mahkota Parade. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26353/1/PPb_NURSYAHRIAH%20AINI%20KHIRUDIN%20BM%20M%2014_5.pdf Khirudin, Nursyahriah Aini (2014) A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin. (2014) [Student Project] <http://terminalib.uitm.edu.my/26353.pdf> (Unpublished) |
| spellingShingle | Marketing Marketing research. Marketing research companies. Sales forecasting Shopping centers. Shopping malls Khirudin, Nursyahriah Aini A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin |
| title | A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin |
| title_full | A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin |
| title_fullStr | A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin |
| title_full_unstemmed | A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin |
| title_short | A study on the effectiveness of promotional tools practiced by Parkson Grand Mahkota Parade / Nursyahriah Aini Khirudin |
| title_sort | study on the effectiveness of promotional tools practiced by parkson grand mahkota parade / nursyahriah aini khirudin |
| topic | Marketing Marketing research. Marketing research companies. Sales forecasting Shopping centers. Shopping malls |
| url | https://ir.uitm.edu.my/id/eprint/26353/ |