The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi
These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards t...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/26309/ |
| _version_ | 1848806493942448128 |
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| author | Suhairi, Nurkhairiyah |
| author_facet | Suhairi, Nurkhairiyah |
| author_sort | Suhairi, Nurkhairiyah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards the customer loyalty. In order to investigate the relationship between service quality and customer loyalty at Macy Home Furnishing, there are some factor
of service quality that will give affect towards customer loyalty have been identified. The survey will be conducted at Macy Home Furnishing by using descriptive research. The respondents will be selected among the customers who come to the venue to get the services at Macy Home Furnishing. In this research, the service quality is measured through perception of the customers toward the service quality of Macy Home Furnishing by using five dimensions of SERVQUAL which are tangible, reliability, responsiveness, assurance and empathy. |
| first_indexed | 2025-11-14T22:27:49Z |
| format | Student Project |
| id | uitm-26309 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:27:49Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-263092020-01-30T08:33:38Z https://ir.uitm.edu.my/id/eprint/26309/ The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi Suhairi, Nurkhairiyah Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling These days all organizations are realizing the importance of service quality. This research is about the impact of service quality towards the customer loyalty at Macy Home Furnishing. One of challenges that face by Macy Home Furnishing is how they manage service quality which is important towards the customer loyalty. In order to investigate the relationship between service quality and customer loyalty at Macy Home Furnishing, there are some factor of service quality that will give affect towards customer loyalty have been identified. The survey will be conducted at Macy Home Furnishing by using descriptive research. The respondents will be selected among the customers who come to the venue to get the services at Macy Home Furnishing. In this research, the service quality is measured through perception of the customers toward the service quality of Macy Home Furnishing by using five dimensions of SERVQUAL which are tangible, reliability, responsiveness, assurance and empathy. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26309/1/PPb_NURKHAIRIYAH%20SUHAIRI%20BM%20M%2014_5.pdf Suhairi, Nurkhairiyah (2014) The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi. (2014) [Student Project] <http://terminalib.uitm.edu.my/26309.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Suhairi, Nurkhairiyah The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi |
| title | The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi |
| title_full | The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi |
| title_fullStr | The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi |
| title_full_unstemmed | The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi |
| title_short | The impact of service quality towards customer loyalty at Macy Home Furnishings / Nurkhairiyah Suhairi |
| title_sort | impact of service quality towards customer loyalty at macy home furnishings / nurkhairiyah suhairi |
| topic | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/26309/ |