Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan
This research is focused to conducting the study of purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka. Takaful is one the financial Islamic that provide by the Takaful Operator follow on Shariah Compliance. This research has four factors that influencing...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/26203/ |
| _version_ | 1848806465910865920 |
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| author | Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah |
| author_facet | Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah |
| author_sort | Kamaruzuki, Nur Syamimi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research is focused to conducting the study of purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka. Takaful is one the financial Islamic that provide by the Takaful Operator follow on Shariah Compliance. This research has four factors that influencing that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka which are awareness, promotion, trust and religiosity. The objective of this study are (1) To analyse the elements that will attract lecturers to purchase Family Takaful (2) To invest whether product offerings plays an important role to enhance purchase of Family Takaful (3) To recommended in increasing purchasing Family Takaful products among lecturers in UiTM Kampus Bandaraya Melaka. The respondent are among lecturers in UiTM Kampus Bandaraya Melaka and 100 questionnaires has been distribute among them. The sampling technique that was researcher used is convenience technique. This researcher was done finding by using reliability test, descriptive statistic and correlation test. The result show that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka is good but Takaful operator or organization still have to increase the awareness of people based on religiosity, make an improvement of promotion and increase the trust of customer toward Takaful to gain the profit on the organization. |
| first_indexed | 2025-11-14T22:27:22Z |
| format | Student Project |
| id | uitm-26203 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:27:22Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-262032020-01-17T01:10:29Z https://ir.uitm.edu.my/id/eprint/26203/ Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah Awareness Insurance Finance, Islamic This research is focused to conducting the study of purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka. Takaful is one the financial Islamic that provide by the Takaful Operator follow on Shariah Compliance. This research has four factors that influencing that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka which are awareness, promotion, trust and religiosity. The objective of this study are (1) To analyse the elements that will attract lecturers to purchase Family Takaful (2) To invest whether product offerings plays an important role to enhance purchase of Family Takaful (3) To recommended in increasing purchasing Family Takaful products among lecturers in UiTM Kampus Bandaraya Melaka. The respondent are among lecturers in UiTM Kampus Bandaraya Melaka and 100 questionnaires has been distribute among them. The sampling technique that was researcher used is convenience technique. This researcher was done finding by using reliability test, descriptive statistic and correlation test. The result show that purchase intention towards Family Takaful products among lecturers UiTM Kampus Bandaraya Melaka is good but Takaful operator or organization still have to increase the awareness of people based on religiosity, make an improvement of promotion and increase the trust of customer toward Takaful to gain the profit on the organization. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26203/1/PPb_NUR%20SYAMIMI%20KAMARUZUKI%20BM%20M%2014_5.pdf Kamaruzuki, Nur Syamimi and Ramlan, Zunnur Afiqah (2014) Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan. (2014) [Student Project] <http://terminalib.uitm.edu.my/26203.pdf> (Unpublished) |
| spellingShingle | Awareness Insurance Finance, Islamic Kamaruzuki, Nur Syamimi Ramlan, Zunnur Afiqah Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan |
| title | Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan |
| title_full | Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan |
| title_fullStr | Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan |
| title_full_unstemmed | Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan |
| title_short | Purchase intention towards family takaful products among lecturers in Universiti Teknologi MARA Kampus Bandaraya Melaka / Nur Syamimi Kamaruzuki and Zunnur Afiqah Ramlan |
| title_sort | purchase intention towards family takaful products among lecturers in universiti teknologi mara kampus bandaraya melaka / nur syamimi kamaruzuki and zunnur afiqah ramlan |
| topic | Awareness Insurance Finance, Islamic |
| url | https://ir.uitm.edu.my/id/eprint/26203/ |