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Factors influencing brand recognition: a case of Prudential BSN Takaful Berhad / Zakaria Mat Zin, Noorliyana Zakaria and Intan Nadia Othman

The focus of this study is on Prudential BSN Takaful Berhad (PruBSN) in understanding the influence of brand recognition. There is another insurance company that carries ‘Prudential’ as part of its company name which is Prudential Assurance Malaysia Berhad (PAMB). Since there are two insurance compa...

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Bibliographic Details
Main Authors:	Mat Zin, Zakaria, Zakaria, Noorliyana, Othman, Intan Nadia
Format:	Student Project
Language:	English
Published:	Arshad Ayub Graduate Business School 2018
Subjects:	Management. Industrial Management Work groups. Teams in the workplace Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/26201/

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