Assessing future sponsors’ perceived value, attitude and willingness to sponsor trust schools program / Zaitun Udari, Nurfatin Ramlan and Muhammad Amir Amirul Mohamad

Assessing future sponsors’ perceived value, attitude and willingness to sponsor trust schools program / Zaitun Udari, Nurfatin Ramlan and Muhammad Amir Amirul Mohamad

Sponsorship is an important marketing tool in attracting parties to participate and provide support or assistance either in terms of finance, expertise, knowledge, or services in any event, project or program. In the context of the education industry in transforming the Malaysian education system th...

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Bibliographic Details
Main Authors: Udari, Zaitun, Ramlan, Nurfatin, Mohamad, Muhammad Amir Amirul
Format: Student Project
Language:English
Published: Arshad Ayub Graduate Business School 2018
Subjects:
Groups and organizations
Online Access:https://ir.uitm.edu.my/id/eprint/26199/

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