Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib

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Customer purchase intention towards Takaful Insurance of Perbadanan Melaka Holdings Sdn. Bhd. (PMH) / Shahrizal Shamsuddin and Mat Faris Mohd Taib

Takaful is an insurance scheme that is Shariah compliant. Globally, the Takaful industry has been growing rapidly, appealing to both Muslims and non-Muslims. The industry is expected to grow by 15-20% annually with contributions expected to reach USD20 billion by 2017. However, the penetration rate...

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Bibliographic Details
Main Authors:	Shamsuddin, Shahrizal, Mohd Taib, Mat Faris
Format:	Student Project
Language:	English
Published:	Arshad Ayub Graduate Business School 2018
Subjects:	Customer services. Customer relations Insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/26194/

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